Apple has stepped into the music streaming world, with the unveiling of its long-awaited streaming service at WWDC 2015 this Monday.
Apple Music, as it’s known, was built by the team behind the Beats Music service that Apple acquired in 2014.
“We love music, and the new Apple Music service puts an incredible experience at every fan’s fingertips,” said Eddy Cue, Apple’s senior vice president of Internet Software and Services. “All the ways people love enjoying music come together in one app — a revolutionary streaming service, live worldwide radio and an exciting way for fans to connect with artists.”
Apple Music will launch in 100 countries later in June, initially available on iOS, Mac and Windows, with an Android version following in autumn. After a three-month trial, it will cost $9.99 a month, or $14.99 for a family plan for up to six people.
The core of Apple Music will be a catalogue of millions of songs and music videos to stream on-demand, as well as a wide variety of programmed playlists created by its in-house team of editors, and by musicians.
The service will also include a 24-hour radio station, called Beats 1, that will broadcast from Los Angeles, New York and London, with human presenters - including former BBC presenter Zane Lowe.
The third plank of Apple Music is something called Connect, a cross between Facebook and SoundCloud, where artists will be able to post music, videos and photos for fans that follow them. They will also be able to post from Connect to Facebook, Twitter and their own websites, as Apple bids to become the hub for their online activity.
“Apple Music is really going to move the needle for fans and artists,” said Beats co-founder Jimmy Iovine. “Online music has become a complicated mess of apps, services and websites. Apple Music brings the best features together for an experience every music lover will appreciate.”