The latest album of Taylor Swift – 1989, sold an astonishing 1.287 million copies last week, making it the biggest debut of the year and her third album to sell more than a million copies in its first week. That crown is still worn by Britney Spears, who sold 1.319 million.
1989 hasn’t been available on Spotify, which is proof enough for Swift and her management agency that Spotify isn’t helping the sales at all, but even hurting them. Swift has pulled all of her albums from Spotify. The only track still available is ‘Safe & Sound,’ licensed separately as part of the Hunger Games Soundtrack.
Swift’s decision may have been motivated by mixed feelings on piracy. “Piracy, file sharing and streaming have shrunk the numbers of paid album sales drastically, and every artist has handled this blow differently,” Swift expressed in a recent opinion piece in the Wall Street Journal.
Some people think that this is a negotiating tactic by Swift’s management group, to force Spotify to offer more money to the superstar.
In response to the Swift’s catalog removal, Spotify stated that 70% of their revenue is given back to the music community, because they believe that fans should be able to listen to music wherever and whenever they want, and the artists have the rights to be paid for their work and protected from piracy. Millions of Spotify users love Taylor Swift and want her music back on the platform.
Will Taylor Swift change her decision? We will see how this will develop.